In their book, Skrabanek and McCormick describe the Gold Effect as: "At the beginning a few people arrive at a state of near belief in some idea. A meeting is held to discuss the pros and cons of the idea. More people favouring the idea than those disinterested will be present. A representative committee will be nominated to prepare a collective volume to propagate and foster interest in the idea. The totality of resulting articles based on the idea will appear to show an increasing consensus. A specialised journal will be launched. Only orthodox or near orthodox articles will pass the referees and the editor."
- Lyttleton RA : The Gold Effect. In: Lying Truths. A critical scrutiny of current beliefs and conventions. Duncan R, Weston-Smith M, Eds. Pergamon Press, Oxford, 1979, pp. 182-198.
- Skrabanek P and McCormick J. Follies and Fallacies in Medicine. Third Edition. Tarragon Press, Whithorn. 1998. pp. 54-55.
- Hann A and Peckham S. Cholesterol screening and the Gold Effect. Health, Risk & Society, vol. 12, 2010, pp. 33-50. DOI: 10.1080/13698570903499608